Watch Nas Discuss Hip Hop, Sneaker Addictions, and His New Sneaker Boutique, 12AM Run, With Complex
With the opening of Nas' new sneaker boutique 12AM Run just around the corner, Nas and business partner Nick Sakai stopped by Complex Sneakers to discuss hip hop and it's correlation to sneakers and fashion over time.
Discussing the very real sneaker obsession of those in the hip hop culture Nas breaks down how this phenomena began in the early eighties with hip hop pioneers Run DMC and their famous ode to their favorite sneakers in My Adidas. He goes further into detail on when his love for sneakers began as a child and also list his top five sneakers of all time.
Sharing his thoughts on the recent trend of rappers designing their own sneakers, Nas makes it clear that he's excited for all of the music-based shoe collaborations in the sneaker game and would like to carry their products in his new shop, which is scheduled to open this Spring in Las Vegas.
BY: LEILA ORTIZ