NEW YORK — "Sometimes you can tell a classic from the first listen: from the first two songs, you can tell where it's going. And then other times you can't."
Last night (January 15th) Hennessy took over Times Square for an exceptional evening. They were celebrating the launch of the collaboration with hip-hop legend Nas, their Wild Rabbit icon for 2013. Along with a massive unveiling, they featured an exclusive live performance from Nas himself. The entire event was broadcast live via Livestream video, and covered in real-time on Facebook, Instagram, and Twitter.
NEW YORK, Jan. 14, 2013 /PRNewswire/ -- Hennessy, the number one selling Cognac brand in the world, announced today that its successful "Wild Rabbit" campaign will continue for a second year. Centered on the notion that true greatness is reserved for those who have reached a level of mastery yet still push for more success, the "Wild Rabbit" program draws parallels among the journeys of leading icons in various fields and the paths being forged by Hennessy aficionados. The award-winning campaign, which in 2012 spotlighted inspiring tales of such masters as Manny Pacquiao , Erykah Badu and Martin Scorsese , will add a new ambassador to their ranks: multi-platinum recording artist and rhyme master, Nas.
On Angie Martinez's birthday she decided to have a special guest as Nas joined her at the station. In their interview, they discuss his relationship with Kelis, his upcoming album, CNN calling him the best lyricist of all time, his daughter and much more.
Watch this video on Complex.com or simply click into this article.