Nas Leads the Way:Â Rappers’ Thirst for Cognac Welcomed by Region’s Big Players
Last year, Nas and Hennessy held a grand celebration in New York in honor of their new partnership for 2013's Wild Rabbit Campaign. “I started rapping about Hennessy at the beginning of my career and now here I am shaking hands with the brand’s president – it’s an amazing story,” Nas said during an interview. The relationship between Hip Hop and Cognac has never been stronger. Hennessy currently dominates the US Cognac market, accounting for over half the of sales of the spirit in America.
BY: LEILA ORTIZ